Working in conjunction with their partners in India and Spain Bell Packaging have introduced an exciting new range of ideas for promotion and combination packs where department and airport retail stores are seeking on pack promotions.
Bell and their partners work closely with many of the world’s leading FMCG companies on these projects. Typical applications include cosmetics, seasonal gift sets and alcohol promotional packs. A recent success is the Bacardi / Limón promotion pack made by Grumbe SL for Diageo.
Using a five colour litho press the packs decoration benefited from additional hot foil printing. The box is made from a recycled grade of PET film which contains up to 70% of post-consumer waste.
Key to the success of this box is the soft creasing that Grumbe is able to incorporate in their folding boxes. Soft creasing is particularly important when boxes are being automatically packed. Where manual packing operates the soft crease makes the operation very fast. The finished boxes can be seen in duty free and department stores throughout Europe.